1.png

UNIVERSITY OF SUSSEX

Branding

Team: Solo project

Project Duration: 4 weeks (Dec 2020)

Tools: Javascript, Figma, Photoshop

Deliverables: Logo, social media assets, website, logo wear, giveaway products

Overview

The University of Sussex is a research-based institution located near the diverse, colorful coastal city of Brighton, UK. This rebrand utilizes a generative brand identity using a Javascript framework to represent the school’s innovation, evident in the university’s slogan, “let’s change things”. In some instances, the “U” almost appears to be knocking over the “S” shapes. To further the theme of evolution, the font Futura was chosen to accompany the ever-shifting shapes of the “U” and “S”. Additionally, the logo spells “us”, creating infinite potential for campaigns emphasizing a sense of community and inclusivity. 

iphone-8-mockup-downloadable.png
US Desktop Mockup Final.png
Tote Mockup.png