LIGHT

Typography

This subway campaign features a powerful quote by author and spiritual leader, Marianne Williamson, encouraging individuals not to fear their own greatness, but to fully embody their rightfully-owned brilliance. Given the message, the text is designed to be large, immersive, and bright enough to shine even in the darkest of subway stations filled with busy, stressed people. The font “Univers” was chosen for its versatility and readability as display text. A warm color-palette was chosen to further the message of empowerment and light. Each poster highlights a short excerpt of the larger quote, allowing the viewer to sit with a piece of the writing for a moment, but also understand that each preview is part of a broader work. Finally, the last panel reveals the narrator, as well as one large copy of the entire manifesto.