LOVE TRUE, INC.

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Branding

Love True, Inc. is a New Jersey-based anti-human trafficking nonprofit organization aimed at spreading awareness of human trafficking through educational workshops, as well as actively providing resources for human-trafficking survivors. 

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The organization’s Prevention Education Program and Interactive Prayer Gatherings posters feature two brand watermarks and images of Love True staff overlaid with Love True’s brand shade of blue. Blue was chosen, as it is the official color symbolizing anti-human trafficking efforts. Additionally, the monochromatic design creates a visually minimalist, cohesive, and calming look, meant to emulate empathy and reassurance.