PSYCHOLOGY TESTBOOK SERIES

Branding

In this 6-book series, inspiration was drawn from Lester Beall's minimalist posters, featuring flat illustration and color-blocking. Popular psychology textbooks covering core material from prominent subfields of psychology were selected.  

 

Each cover design alludes to a relevant study or concept from each topic. The cover art for the Social Psychology textbook is drawn to scale from the lines used in the Asch Conformity Experiment. The Cognitive Psychology textbook displays an abstracted logic gate symbol. The cover of the Abnormal Psychology textbook features a cropped drawing of a neurotransmitter structure. The chart on the cover of the Developmental Psychology textbook draws inspiration from Maslow's Hierarchy of Needs.