ZIMMERLI ART MUSEUM SUMMER ART CAMP
Team: Solo project
Project Duration: 4 weeks (Apr 2021)
Tools: Illustrator, Photoshop, Premiere Pro
Deliverables: Flexible logo system, logo typeface, logo wear, signage
Zimmerli Art Museum, on the Rutgers University New Brunswick campus, hosts a summer art camp for children ages 6-14 years old. This rebrand project aims to give a flexible, playful, and colorful new brand identity for this program. A typeface was created utilizing geometric shapes (inspired by the museum architecture and canvases hanging on the wall) and primary colors to create a youthful, whimsical personality.