ZIMMERLI ART MUSEUM SUMMER ART CAMP​

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Branding

Team: Solo project

Project Duration: 4 weeks (Apr 2021)

Tools: Illustrator, Photoshop, Premiere Pro

Deliverables: Flexible logo system, logo typeface, logo wear, signage

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Overview

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Zimmerli Art Museum, on the Rutgers University New Brunswick campus, hosts a summer art camp for children ages 6-14 years old. This rebrand project aims to give a flexible, playful, and colorful new brand identity for this program.  A typeface was created utilizing geometric shapes (inspired by the museum architecture and canvases hanging on the wall) and primary colors to create a youthful, whimsical personality.